BA (Hons) Marketing

Application Process

Click here

Funding your course

Click here

This course provides a good background in marketing and skills necessary for a broad understanding of the marketing environment.

Certificate and Diploma Level Qualification

A level

Required subjects

GCSE English Language and Mathematics at Grade C or above (or equivalent).

English language requirements

Non-native speakers of English will normally be required to have IELTS 4.5 or above.

Other suitable qualifications

We accept a wide range of other qualifications from applicants. We welcome applications from mature students, students interested in direct entry to the second year.

Language Requirement

Students are expected to study one of the following languages in their first or second year:

French

Spanish

German

Teaching and learning

Lectures and tutorial are available online and blocked week seminars at three locations in London, Malta and the Dominican Republic. You will need additional private study and participate in group activities or presentations.

Coursework and Assessment

Assessment will include multiple choice tests, essays, presentation and projects. There is a final dissertation or project.

Course Modules for Year 1

Some course modules are subject to change. You will be notified in advance of any changes.

Compulsory Modules

  • Introduction to Marketing
  • Organization and Management
  • Fundamentals of Marketing
  • Introduction to Accounting and finance

Module Option

  • Business Statistics
  • Integrated marketing Communications 
  • Consumer Behaviors  
  • International Business Environment

Course Modules for Year 2

Compulsory modules

  • Corporate Social Responsibility
  • Theory of the firm
  • Market Research
  • International Management

Module Option

  • Service Management

Course Modules for Year 3

Compulsory Modules

  • Advanced Management Accounting
  • Psychological Approaches to Decision marking
  • Relationship Marketing 
  • International Marketing
  • Managing Knowledge

Module Option

  • Strategic Management and Business Policy
  • Critical Issues in Marketing

Dissertation

Career Prospects

This course will provide you with skills and knowledge to start a career in marketing and work as Marketing Manager, Product Sales Executive etc.

Why CBIU?

Blended Learning

Our blended learning programmes will ensure that you complete your degree on TIME and on BUDGET.

Exotic Campuses

You have a choice of attending face to face seminars in London, Malta or Puerto Plata.

Proactive Support

We offer world-class education and support services to our students.

Simplify Admission

We simplify our admission into various programmes giving you a credit value for prior learning and experiences.