BA International Marketing and Industry

Certificate and Diploma Level Qualification

A level

Required subjects

GCSE English Language and Mathematics at Grade C or above (or equivalent).

English language requirements

Non-native speakers of English will normally be required to have IELTS 4.5 or above.

Other suitable qualifications

We accept a wide range of other qualifications from applicants. We welcome applications from mature students, students interested in direct entry to the second year.

Language Requirement

Students are expected to study one of the following languages in their first or second year:

French

Spanish

German

Teaching and learning

Lectures and tutorial are available online and blocked week seminars at three locations in London, Malta and the Dominican Republic. You will need additional private study and participate in group activities or presentations.

Coursework and Assessment

Assessment will include multiple choice tests, essays, presentation and projects. There is a final dissertation or project.

Course Modules for Year 1

Some course modules are subject to change. You will be notified in advance of any changes.

Compulsory Modules

• International marketing and Industry-An Introduction
• Element of Marketing
• Marketing and its Environment
• Introduction to Marketing Communication

Module Option

• Principles of qualitative method
• Principles of Business Method
• Financial Environment

Course Modules for Year 2

Compulsory modules

• Marketing and Environment
• Business Economics
• Marketing Theory Management Across Border

Module Option

• Marketing Operation and product Services

Course Modules for Year 3

Compulsory Modules

• Psychological Approaches to Decision marking
• Relationship Marketing
• International Marketing
• Managing knowledge

Module Option

• Strategic Management and Business Policy
• Critical Issues in Marketing

Dissertation

Career Prospects

This course will provide you with skills and knowledge to start a career in international marketing and work as Project Manager, Business Executive, Marketing Manager etc.